3 Surprisingly Simple Tips to Keep Your Launch on Track {Guest blog}

by shansheraquinn on February 24, 2014

3 Surprisingly Simple Tips to Keep Your Launch on Track


Everywhere I look lately, I’m seeing webinars and courses on launching products and services.   I have been fortunate enough to attend some wonderful training courses and work with some great mentors in the areas of product creation, marketing of services, and launches.

Over the course of the past year, I have worked on my own launches, helped others with their launches, and studied about launches.  I’ve compiled 3 tips that are surprisingly simple, and I know they will increase your chances for a successful launch!


Tip #1:  Set Goals and Expectations Early

As much as we all want to change the world, there are certain constraints of time and money that we must be realistic about.  So let’s deal with those first!  Before you do anything else, determine the answer to two questions:  How much time can you devote to your launch/business?  And how much money do you need to make?

From the answer to these questions, you can plan out activities and goals rather easily.  You will want to consider how much profit you make per new client as you work through this.  Let’s go through an example so you can see how this exercise can help.

Let’s consider someone who is striving to bring in new auto-ship customers with their website launch.  For each new auto-ship customer, they earn $40/month.  As their Launch Manager or Online Business Manager, my conversation might go like this: What is your launch goal, Client?

~ I’d like to add 15 new auto-ship customers in two weeks.

~ Great, I think that’s a reasonable goal.  That is $600 of additional income.   How does that number sound to you?

~ Oh no, I need to make $750 in those two weeks.

~ OK, then let’s discuss some additional strategies to ensure we make $750.  We could consider….

I realize this conversation sounds basic, but can you imagine how stressed you would feel if you went into the process hoping to make $750 versus the peace and certainty of having a plan to make $750?   Planning can make all the difference between success and falling short!  Too often people rely on “hope marketing” instead of planning.  I find so often that it’s these “basic” parts of planning that we skip over because they seem so – basic!  J

Also, be sure to be realistic about how much time you can devote to your launch/business.  This is especially true if you have a full time “day job” and are working to build your business “on the side”.

Finally, consider how much you have made in your business previously.  Are you just starting out?  Are you currently making $500/month?  Have you launched previously and made $2,500 in that launch?  This consideration is an important part of setting realistic, yet challenging, goals.  We hear so many stories about people who made tens of thousands with their launches.  We forget that they started on a smaller scale and built to that point.


Tip #2:  Protect Your Confidence

If you study any successful person, you will learn that they failed multiple times. Many of them failed in grand fashion.  What made the difference is that they kept getting back up; they kept trying; they knew that the world needed what they offered.  It’s impossible to keep getting back up and trying without a healthy amount of confidence, so it is critical that you find a way to protect your confidence throughout your launch.

There are several ways to keep your confidence in check.  What works for you largely depends on what motivates you.  I personally enjoy watching motivational talks on You Tube. And I collect motivational quotations that I review regularly.

Some other ideas that can help you protect your confidence are:

–       Create a dream board and look at it regularly.  You can use a good old fashioned bulletin board or poster board for this.  Pinterest is another great tool for making a dream board.   And here is a free web-based tool you can use as well:  http://www.oprah.com/spirit/O-Dream-Board-Envision-Your-Best-LifeTM

–       Get involved in groups with like-minded entrepreneurs. Share with the group what you’re working on and what your goals are so they can help hold you accountable.

–       Find some motivational music and make a play list.  If you’ve ever been to a Tony Robbins conference, you know how music can get you pumped up.  Here’s a song to get you started!  J  http://binged.it/1nYz0Kt

Something very important to remember is that protecting your confidence takes consistent work.  You can’t pump yourself up once a month and expect that you will stay motivated and confident.  Create rituals that reinforce your motivation and confidence; those rituals are what will make all the difference!


Tip #3:   Don’t be Afraid to Outsource

Be prepared for the need to hire help for your launch.  Are you just starting out in your business and think you can’t afford to hire someone?  Trust me for a moment and read on.  J  And if you still feel like you can’t afford to outsource after you read this, that’s ok!  Even if you don’t end up outsourcing a thing, I believe this discussion will help your launch thought process.

I am a positive person by nature, but trust me on this:  you need to plan for unexpected, not-so-great surprises to pop up during the course of your launch.  What if your shopping cart button doesn’t work?  What if your video link doesn’t work?  What if…..insert potential problem here.  Trust me; you want to have someone in mind or on retainer who can assist when these potential problems pop up.  Alternatively, what if your video is so popular that you get 3 times the orders you planned for?  What if you have an affiliate having so much success that they want to schedule a quick Q&A call for their list?  Again, trust me, you want to have someone who can assist.

Your purpose for outsourcing is to increase your revenue-generating potential.  If you think of it from that perspective, your success will increase exponentially.   Let me say that again because it’s really important…Your purpose for outsourcing isn’t to get rid of activities you don’t like.  The purpose is to free up your time so you can focus on revenue generating activities.  Hire someone to schedule social media posts so you can follow up with more sales leads.   Hire someone to proofread your newsletter and send it out; hire someone to monitor your inbox for replies to the newsletter and alert you to messages that need your attention. While they are doing those tasks, get on your social media channels and engage…generate interest in your launch, identify potential leads, follow-up with leads.

I have seen too many people outsource the wrong way, and as a result they don’t see increased revenue, and they are disappointed.  Instead of using the extra “free time” productively, they will goof off.  Or they will find more busy work.  If those are choices you consciously make, that is absolutely fine!!  J  Just be sure your expectations are reasonable for what you intend to achieve with outsourcing.

Let me give you a little motivation for using your newfound “free time” for revenue-generating activities.  Let’s assume you are selling a $147 product.    Let’s say you hire a Virtual Assistant for $35/hour for 8 hours/week.  You’ve spent $280.  Let’s assume that during those 8 hours you are able to speak to 4 additional people per hour and close 8 leads you wouldn’t have otherwise.  You have made over $1,000 in additional revenue; after the payment to your VA, you have netted an additional $896.  Not too bad for one week’s worth of work.

So there you have it – my 3 tips to keep your launch on track!  This topic really gets me excited because launches provide such amazing opportunity for entrepreneurs.  I could talk about each of these tips for a long time.  And I have even more tips to share as time goes by!  I’d love to hear from you:  what topics related to launches do you want to know more about?

Melissa Gaines, is an online business manager and the CEO of By Your Side VA. She worked in the banking and finance industry for over 15 years and gained experience in sales, management, systems development and implementation, coaching, and marketing. Melissa’s passion is helping entrepreneurs take their business to the next level. She loves strategy and implementation. So when you work with Melissa, you get a coach, a virtual assistant, and an accountability partner all rolled into one! That means you will have more time to focus on those tasks that move your business forward and generate revenue. 

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